GrowthMate
Growthmate Enables consumer brands tap into Modern retail & Quick commerce distribution opportunity at speed & optimized cost via its strong retailer network, Expert multifunctional teams & Data driven Category insights.
Founded by Rahul Gupta & Pankaj Madaan having a collective retail & brand building exposure of 32 years across Large Retail & FMCG brands like PepsiCo India, GSK Consumer, Reliance retail, RJ Corp, VLCC etc. & having built Challenger brands like Themomsco as founding members.
01
Ankita Is Winning Distribution
Using Growthmate DOPE Engine
Ankita, founder of a beauty and personal care brand, is expanding into offline and quick commerce channels. With Growthmate’s DOPE Engine, she addresses challenges like identifying her retail market, optimizing costs, and improving demand forecasting. This enables Ankita to streamline operations and grow her distribution network efficiently.
02
Ankita Discovers
New Opportunities
Ankita explores her retail addressable market and identifies targeted key accounts for a successful launch. She uncovers opportunities in category size, pricing strategies, and assortment planning. With Growthmate’s insights, Ankita realizes her brand can launch across 25,000 top stores and 15 national key accounts. She also learns that 20 out of 150 SKUs are priced higher than competitors, while 5 unique SKUs aren’t leveraging premium pricing. These discoveries empower Ankita to refine her strategy and maximize her brand’s potential.
03
Ankita Optimizes
Retail Expansion
Growthmate’s proprietary tech and data insights equip founders like Ankita with tools to optimize critical elements of retail expansion. By leveraging data analytics, Ankita gains valuable insights into promotion planning and actionable intelligence. Historical promotion data is transformed into insights for future strategies, creating a reliable source of truth
04
Ankita Predicts Better
for Effective Decisions
Growthmate’s proprietary tech generates SKU-level demand forecasts, enabling Ankita to make data-driven decisions and free up working capital. By measuring sales and supply chain KPIs, Ankita can predict key aspects such as: Demand forecasting, New product launch planning and Marketing investment ROI
05
Seamless Execution from
Sales to Collection
Growthmate’s solutions enable Ankita to execute her retail strategy seamlessly, covering every aspect from sales to collection. With better-negotiated terms of trade, efficient supply chain and fulfillment processes, and robust market collection and financial reconciliation systems, Ankita ensures smooth operations. These streamlined processes empower her brand to scale efficiently while maintaining control over critical business metrics. Demand forecasting, New product launch planning and Marketing investment ROI
